Representation of an artist

The artist/ model Eminem is wearing a vest as part of his costume, by wearing a vest this exposes the artists 'sleeve' tattoos. This represents the artist as being rebellious as tattoo once were stereotypically associated with people who rebelled against rules, however in contrast to this one of the models main props is a necklace that is a religious cross, the effect of this is that it offers the viewer a different perception of Eminem suggesting he is a religious man who obeys the law and follows rules, this would also represent him as a kind giving person due to religions conventionally implicating views about helping others and being a good person. Therefore, this would contrast and go against the first impression of the model, he is playing with stereotypes and representation at first glance.

Secondly, the models body language represents him as being intimidating and challenging, the opposite to the conventional inviting language often displayed on magazine front covers. The crossed arms have connotations of being challenging as you often respond with his type of body language when angry and trying to look intimidating as if you were intact, challenging someone.

The artist is represented as part of the rap genera as he appears relatively aggressive and angry, this fits the genera as the rap music contents is of this same nature.

Lighting is used effectively here as it creates high contrasts of shadows, the effect of this is that body features and facial features are highlighted, for example his muscles appear much larger and jaw line is more defined, this creates yet again another intimidating image to the artist as he does not appear to be someone you would approach.

He represents his personal music genera as being dark and un playful, making it clear to the audience that he is not a pop artist we know this as the only colours he is wearing are black. The colour black has connotations of being mysterious and fearful in addition it is also associated with death and also power suggesting that the artist is a respected artist who has much authority, in addition to this he also represents his music as being about death and other bad things suggesting he is troubled and perhaps was disadvantaged in his younger years, this i very stereotypical of rap artists as the typically express their troubles through rap and music, they are very passionate people and captivate a target market who reject them and are passionate towards them. To reenforce the passion of the artist, the tattoos displayed are of things about his life such as the child, this clearly shows he is a loving committed person as he is willing to have .